The NSPCC are currently running a four week advertising campaign to promote the Underwear Rule campaign, with practical advise for parents to help them safeguard their children.
The Underwear Rule is a simple way that parents can help keep children safe from abuse – without using scary words or mentioning sex.
Privates are private.
Always remember your body belongs to you
No means no
Talk about secrets that upset you
Speak up, someone can help